The Power of Data: How to Use Analytics to Grow Your Business
Author
Anthony
Date Published
The Power of Data: How to Use Analytics to Grow Your Business
Data is like crude oil—valuable, but only useful when refined. Businesses in Nigeria, from small startups to large corporations, generate tons of data daily—customer purchases, social media interactions, website visits, and even WhatsApp messages. But without the right tools and strategies, all this information remains untapped potential.
Why Data Matters for Business Growth
Imagine running a supermarket and not knowing which products sell the most, what time customers prefer to shop, or which promotions bring the highest sales. Without insights like these, decisions become guesswork, and guesswork can be expensive. Data analytics helps businesses make informed decisions, reduce waste, and improve customer experience.
For example, a Nigerian fashion brand selling online can use data to track which styles customers love the most, what price points they prefer, and even predict trends based on past sales. This means less dead stock and better sales.
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